Nick Anderson
Creative Marketing Strategist based out of Los Angeles
Bio:
Brand marketing strategist with a background in digital marketing and social media management. Passionate about storytelling and connecting campaigns with culture. Located in Los Angeles, CA.
Past Collaborations
Artist:
Doja Cat, Kenny Mason, Childish Gambino Normani, Lucky Daye, Foushee, Lisa, Khalid
Companies:
Capitol Records, Canon, JBL, Vogue, Def Jam, Republic Records, RCA Records
Contact:
nickanderson.contact@gmail.com
323.718.6242
Nick Anderson – Marketing Strategist

Lisa – Alter Ego

(description)
A Multifaceted Solo Debut

Alter Ego introduces listeners to five distinct personas—Roxi, Kiki, Vixi, Sunni, and Speedi—each representing a unique facet of LISA's identity. This conceptual approach allowed LISA to explore various genres while collaborating with artists such as Rosalía, Tyla, Doja Cat, RAYE, Future, and Megan Thee Stallion.

Campaign Type:
Marketing Strategy
Year:
2025
Artist:
Lisa
Collaborartor:
RCA Records
(Links)
Lisa Spotify
A Bold Solo Debut Redefining Identity
LISA, the global K-pop sensation and member of BLACKPINK, released her highly anticipated debut solo album, Alter Ego, on February 28, 2025. This 15-track album marks a significant evolution in LISA's musical journey, showcasing her versatility and artistic depth.
Five Faces, One Vision
The album's release was preceded by a series of teasers during LISA's 2024 Asia fan meet tour, culminating in a cinematic trailer that unveiled the Alter Ego concept. Additionally, LISA launched a 56-page graphic novel titled Alter-Ego: The Official Comic on March 24, 2025.
Teasers, Trailers, and World-Building
The album's lead single, "Born Again," featuring Doja Cat and RAYE debuted on the Billboard Hot 100 and became the #1 most added song at Top 40 radio in the U.S.
A Global Pop Moment, Sealed by the Charts
The album achieved commercial success, debuting at number seven on the Billboard 200 and topping the Top Album Sales chart in the U.S.
(Next Project: Lucky Daye)