Scarlet – Doja Cat
(description)
A raw, unfiltered journey into hiphop
Scarlet marked a bold reinvention of sound and self from the pop icon stepping into her most uncompromising form yet—abandoning hyper-pop aesthetics in favor of darker, more experimental hip-hop and alternative influences.
Campaign Type:
Marketing Strategy
Year:
2023
Artist:
Doja Cat
Collaborartor:
RCA Records
(Links)
Doja Spotify
Doja Cat sheds her pop skin and steps fully into hip-hop
Doja Cat released her fourth studio album, Scarlet, in Sept. 2022, marking a bold departure from her previous pop-centric sound. The 17-track LP showcases Doja's evolution into a more assertive and introspective artist. With no guest features, Scarlet is entirely self-penned, reflecting her personal experiences and artistic growth
Stacking Accolades With Stunning Visuals
"Paint the Town Red," Scarlet’s lead single, topped the Billboard Hot 100—becoming the first rap song in over a year to claim that spot. Tracks like “Attention,” “Demons,” and “Agora Hills” further pushed the album’s themes with visually captivating music videos, each as daring and distinctive as the songs themselves
Doja’s Inspiration And The Making Of Scarlet
Doja Cat confronts her critics head-on, delivering sharp, introspective lyrics over a backdrop of '90s hip-hop beats, cosmic jazz, and R&B influences
Scarlet Goes Global - The Scarlet Arena Tour
Doja Cat embarked on The Scarlet Tour, her first headlining arena tour, which began on October 31, 2023, and concluded on July 14, 2024. The sold-out tour featured performances in North America and Europe, with support from artists Ice Spice and Doechii
