Bando Stone & The New World – Gambino
(description)
A raw, unfiltered journey into hiphop
Scarlet marked a bold reinvention of sound and self from the pop icon stepping into her most uncompromising form yet—abandoning hyper-pop aesthetics in favor of darker, more experimental hip-hop and alternative influences.
Campaign Type:
Marketing Strategy
Year:
2024
Artist:
Gambino
Collaborartor:
RCA Records
(Links)
Gambino Spotify
The Final Chapter of Childish Gambino
Grammy-winning artist Childish Gambino, the musical alter ego of Donald Glover, released his final studio album, Bando Stone & the New World, on July 19, 2024. This 17-track album serves as the soundtrack to Glover's film of the same name and marks the culmination of his musical journey under the Childish Gambino moniker.
A Genre-Bending Ensemble Cast
The album features a diverse range of genres, including alternative R&B, pop, hip-hop, and rock, with contributions from artists such as Yeat, Chlöe, Flo Milli, Amaarae, Jorja Smith, and Fousheé. Notable tracks include "Lithonia," a guitar-driven rock song named after Lithonia, Georgia, and "In the Night," which showcases Gambino's signature blend of soulful melodies and introspective lyrics.
A Global Farewell Tour
Bando Stone, a musician navigating a world on the brink of collapse. The film and album are a testament to Glover's multifaceted artistry and his ability to merge music with storytelling. In support of the album, Glover embarked on The New World Tour, which began in August 2024. The tour featured performances in North America, Europe, and Australasia, with Willow and Amaarae serving as opening acts.